Phung Hoang Plans Its Fourth Bühler Plant

14 December 20173 min reading

Bühler rice processing technology helps safeguard quality and increase the value of Vietnamese rice. By implementing reliable, high-quality processing technology, Phung Hoang is able to retain the high-quality of Vietnam’s rice varieties.

Phung Hoang

Bühler technology is powering the success of Vietnam’s biggest processor of Jasmine, Japonica and ST21 fragrant rice. Phung Hoang Rice Mills latest solution – a fully-automated, energy-efficient, 24/7 Bühler plant – is enabling them to increase their total daily production to 1,200 tons of premium quality, ‘Phung Hoang’ branded rice. They are now able to export their rice to customers in Europe and the Middle East and have just announced plans to further extend their rice processing business in 2018, with the introduction of a fourth Bühler plant. Vietnam produces 45 million tons of rice a year, exporting seven million tons of that production - making it the world’s 3rd largest rice exporter. Hồng Thị Bίch Tuyền, CEO of Phung Hoang Rice, is on a mission to enhance the world’s perception of Vietnamese rice quality – and to convince global customers that by using trusted Bühler technology, their company can consistently deliver top quality rice. The Phung Hoang’s newest top-level integral rice plant, the company’s third Vietnamese operation in the Mekong Delta – Vietnam’s largest rice-growing region, is capable of handling 400 tons per day of wet paddy and turning it into, high value, bagged rice for export. The Phung Hoang lines feature the SORTEX S UltraVision™, a patented technology launched just three years ago and widely regarded as the most technologically advanced, energy-efficient range available for rice sorting. Bίch Tuyền says the plant has four SORTEX S UltraVision™ lines, capable of optically assessing each rice kernel for discoloration or damage at a rate of 20 million kernels per minute, with 250 data points and an outstanding hit rate. “This has enabled us to meet a quality level unknown up to now in Vietnam and, as contaminated kernels are systemically removed from the food chain, we can now guarantee the highest level of food safety standards,” she adds. Phung Hoang Rice Mills is one of many Bühler customers in Vietnam and South-East Asia, where it has secured more than $100m USD of rice processing contracts within the past two years. Its relationship with Bühler began back in 2013 when it installed Bühler rice hulling technology. It was the introduction of these hulling machines that paved the way for Phung Hoang’s second project with Bühler in 2014. This plant, aiming to double capacity to 400 tons a day, included; new optical sorters, automatic bagging machines and 30, new, 100-tonne storage bins. This completely new automated rice reprocessing system, was installed in a record time of four months, and became the most advanced plant in Vietnam and achieved an input capacity of 500 tons per day, with 20% better efficiency and maximum uptime. It was the remarkably improved results that gave Bίch Tuyền the confidence to invest in the company’s third and most recent, completely new, Bühler-powered, rice processing mill. The installation began in mid-November and was finished ready to begin production after the Vietnamese New Year celebrations in February. As a result, Bίch Tuyền was able to launch into an export offensive, delivering 1,000 tons of top quality rice to Dubai, while also expanding to more customers across the Middle East and Europe.

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