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“WE DON’T JUST SELL A BOX, BUT SELL A COMPLETE SOLUTION”

06 April 20174 min reading

Stefan Tordenmalm, Marketing Manager in Perten Instruments which is one of the leader suppliers around the world in grain and flour quality control equipment, says Perten is one of the most preferred companies in the industry and he explains, “I think the main reasons are that we are the only true experts in grain and flour analysis, and that we have a philosophy where we see ourselves as a partner to our customers. We don’t just sell a box, but sell a complete solution which includes installation, training and support.”

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Perten Instruments is one of the leading grain and flour test devices suppliers around the world. The technology that is produced by Perten is used nearly all around the world and specially preferred in quality control laboratories.

For our readers, we have interviewed Stefan Tordenmalm, Marketing Manager of Perten Instruments. With Stefan Tordenmalm, we talked about the success of Perten and its infrastructure around the world, technologic solutions and innovations. He emphasizes Perten is the most preferred company in the industry and the reason is that Perten is not only a device supplier but also a solution provider. We take the details about Perten Instruments from Tordenmalm.

Perten Instruments is an expert company in quality control of grain, flour, food and feed. First, could you give us some information about Perten Instruments and its history? Perten was founded in 1962 by Harald Perten, who invented the Falling Number method. Since then we have continued to develop new methods and instruments for the flour milling industry, and today we are the leading company for instruments for grain and flour testing.

What can you say about your product variety and the position of your company in Swedish market? Perten offers the widest range of instruments for grain and flour testing, and in combination with our focus on customer support this has helped us become the leading supplier worldwide.

Could you give us some information about your infrastructure abroad? In which countries do you have agencies, partners or offices? We have direct offices in many large grain producing countries including the USA, Australia, Canada and Turkey. In other countries we work through local partners, and in total we are present in more than 100 countries.

As Perten Instruments, what is your future goal for the investment and market objective? Perten is fully committed to the grain, flour milling and grain processing industries. We continue to invest in new products, new applications and an improved support organization. Our goal is to continue to be the leader in analysis and quality control for the grain industries.

Could you tell us about the innovations that you have developed recently and the advantages & gains that these innovations provided to the industry? What are the new technologies you hope to offer to the customers in the following period? Among our recent innovations is the high speed mixing method using the Perten doughLAB for flour bake quality testing. The doughLAB was already able to do run the standard method like Farinograph instruments. In addition it runs the new method which is twice as fast and gives more accurate bake quality results.

Please inform us about NetPlus software which is getting more and more popular recently? What are the advantages of this software for your customers? NetPlus is a web-based software which gives managers easy access to analysis results from wherever they are, no need to go to the lab to get results. Connected instruments send analysis results to a server, and managers access their account through a web browser and can view results in tables and charts. No software installation is required.

Could you give us some information about your R&D studies and the budget you planned for these studies? Could you tell us which issues you focus on for R&D studies? At Perten we spend approximately 15 percent of our turnover on R&D. More and more of this spending is focused on software development and a key focus is to make our instruments more connected and data more available to the people who depend on it in their work.

What do you think about the reasons why customers choose the technologies of Perten? Which properties of your company distinguish you from your rivals? I think the main reasons are that we are the only true experts in grain and flour analysis, and that we have a philosophy where we see ourselves as a partner to our customers. We don’t just sell a box, but sell a complete solution which includes installation, training and support.

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