Stating that as Yenar Döküm A.Ş., they are always a “solution-oriented firm not a problem-oriented one” General Manager of the firm Bekir YEĞİN emphasized that they have a leading position in the sector in a short period of time thanks to their dynamic, competent work and correct strategies despite having 20 years of experience. The General Manager Yeğin tells for readers of our magazine the details about the company that serves customers in more than 50 countries.
Could you give us information about Yenar Döküm A.Ş.? You are one of the most important companies that come to mind when it comes to rollers. What is the secret of this success?
Yenar Döküm A.Ş. is one of the two firms in Turkey and one of the leading firm in the world that manufacture rollers through the double layer centrifugal casting method towards the overall food sector (wheat, barley, coffee, chocolate, etc.). Our product requires high investment cost and technical infrastructure. Having reached its present stage by making great investments with a momentum that has been rising since 1996, our company has strengthened its national and international market place by meeting its investments and growth targets with its own resources.
Our establishment and growth up to 2014 was carried out at the Konya 2nd Organized Industrial Zone-based factory with a closed area of 6.500 m2 with approximately 50 staff. In 2014, we made a significant investment decision and completed the construction of our new factory building with a closed area of 16.000 m2 which we are currently using. Today we are operating with a total of 80 qualified people, including 25 white collar workers.
In 2012, we made a decision on manufacturing rollers of 800 mm diameter and 2000 mm length and centrifugal machine to be used at the manufacturing of these rollers. In this context, the innovation project we presented to TÜV BİTAK was entitled to support and was completed in the planned schedule. The innovation power of our business, which emerged with this project, encouraged us in 2015 to manufacture machines (grinding and sanding machines) which are complementary to our product and thus we started to manufacture machines.
Would you elaborate further on the technological solutions you have developed? Besides the production of rollers, are you producing machines that are now used in the production of rollers?
As Yenar Döküm A.Ş., we have a policy to meet the demands and needs of our customers and to rapidly resolve possible problems in the use of our products. So we operate with a customer-oriented policy. In this context, in our interviews with our customers, the shortcomings regarding the performance and life span of our products have been analyzed and it has been determined that the design and manufacture of the grinding machines is needed. So our departments started to work on this issue.
Grinding machines were not being manufactured in our country but they were used for the repair of the worn gears of the rollers in mills, that’s to say, they were complementary for our products. As Yenar Döküm A.Ş., we have reached a point where we can annually grind 8.000 rollers of different dimensions (up to 150 mm - 650 mm diameter and 2000 mm length) and profiles through our R&D department’s engineering studies, intensive research and development process, 20 years technical infrastructure and experience. This is a business that requires very serious experience and infrastructure. After a year of work with all these factors coming together, the machines were delivered to our customers and started to be used. We are proud of providing an important contribution to the sector. Positive feedbacks and recommendations of our customers who use our machines are an important source of both high motivation and innovative developments and works.
What is your position in the Turkish and global milling industry with the latest technology rollers and machines you offer? What can you say about your share in the world milling market? How many countries have you reached in your history of over 20 years?
Yenar Döküm A.Ş. is a company with an experience of 20 years but a vision of 100 years. When we set out on this path, some of our prestigious competitors were half a century old and some were a hundred years old. But we have closed this gap with our strong, dynamic and competent efforts and with the right strategies and we have consolidated our position in the sector in a short period of time. We provide products and services to our customers in more than 50 countries around the world, especially in America and Europe.
What can you say about the technical services, service support and training provided by Yenar A.Ş. to its customers?
As Yenar Döküm A.Ş., we have always been a “solution-oriented firm not a problem-oriented one”. We have always moved to swiftly resolve the problems faced by our customers and tried to keep the material and spiritual losses at a minimum and analyzed the problems. Ever since our establishment, we have followed each and every product we manufacture and provided the customers with the same quality and values when requested. We also provide all kinds of technical training and support in line with customer demands.
Could you give us some information about your R&D works and the budget you have allocated?
As Yenar family, we allocate 5 percent of turnover to R&D works. Especially in the milling sector (flour, oil, chocolate, feed ...), we are committed to ending our country’s external dependency. We conduct serious analyzes and studies about the chemical and physical properties of the products developed for different sectors. Simultaneously, we continue to innovate our high-tech machines with the ability to meet ever-changing customer demands.
What are the innovations, different and innovative solutions you have presented over 20 years of history, or are preparing to present to the milling industry in the future?
We are proud to be the first company to manufacture flaking roller mill of 800 mm diameter and 2000 mm length, designed specifically for use in the oil sector, which contributes to reducing the external dependency of our country. Similarly, as I have already mentioned, we have grinding and sanding machines, which we produce for our customers’ needs. I think that being the first domestic producer of these machines is the most important contribution to the sector. We are continuing our new project studies in line with our future 3,5 and 10 years targets.
Finally, what do you think your customers choose the products of Yenar A.Ş.? What does Yenar A.Ş. promise to its customers?
Our company has aimed to make the most important investment in human resources and in this context; it nearly equalized the number of white-collar and blue-collar personnel. This is Yenar’s investment in human beings, innovation, future and technology. This is welcomed by our customers and contributes to Yenar as a fast solution provider and a strong technical infrastructure. Nowadays, global competitiveness, speed and cost are the main priorities, and Yenar also operates with the aim of meeting customers’ expectations in a speedy and cost-effective manner. This puts our company in a preferred position in the sector.
Yenar promises to be a trustworthy, innovative, solution and customer-focused PARTNER.