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‘Flour and People’ – overwhelming response for the third World Flour Day

01 April 20223 min reading

On 20 March 2022, the worldwide flour industry celebrated this staple food. The FlourWorld Museum in Wittenburg unveiled a dedicated flour sack with special artwork. Mühlenchemie and the FlourWorld Museum collected donations for a charitable initiative in Uganda.

The third World Flour Day was held on 20 March 2022. The entire flour industry celebrated the day with shared baking activities, because for millenia this staple food has contributed to health, well-being and prosperity around the world. Under the motto “Flour and People”, this year the FlourWorld Museum, which initiated World Flour Day in 2020, collected stories about the meaning of flour for each individual.

Innovation, tradition, connectedness, prosperity, strength, joy, life. Those are just some of the answers that members of the worldwide gave to the question “what does flour mean for us?” The theme of this year’s World Flour Day was well received around the world. A wide range of personal stories came in from Africa, Asia, Europe, Latin America, the Near East and many other regions. “We were overwhelmed by the participation in this year’s World Flour Day,” says Carsten Blum, the idea-giver and originator of the commemorative day. “We received many moving and inspiring stories. People around the globe shared with us their personal links to flour. All these stories show the multifaceted and individual significance of flour for each person.” On World Flour Day in 2022 the flour industry celebrated its variety and solidarity. In many mills and companies that use flour, employees came together to honour this staple food with joint baking activities.

For the 20th of March the FlourWorld Museum created a dedicated flour sack with special artwork that represents the motto “Flour and People”. It shows three children baking together. “This special sack stands for flour and people, variety, internationality, family and the interconnectedness of all people through flour,” explains Carsten Blum. The sack has a place of honour in the FlourWorld Museum. This museum in Wittenburg near Hamburg, Germany holds the world’s largest collection of flour sacks, with over 3700 sacks from 140 countries. Under the motto Flour.Power.Life the FlourWorld Museum tells of the traditions, history and myths of flour.


“A special highlight of this year’s World Flour Day was the large amount of flour donations we received from our customers for a charitable project in Uganda,” says Maximiliane Schneider, Sales Manager East Africa at Mühlenchemie. On her initiative the FlourWorld Museum and Mühlenchemie collected several hundred kilograms of flour for the “Girls’ Club” charity project by the Butiru Friends Circle in Uganda. The initiative started in 2021 and invites girls from Butiru and surrounding villages to a Girls’ Club three afternoons a week. The project has been so popular that Girls’ Clubs are now offered in other locations. The goal of the initiative is financial independence, the strengthening of the community and the autonomy of women. The girls also learn to determine their profit and handle money. The donations help the organisation to run baking and cooking courses so that the girls and women can set up their own small bakery stall. “We’re very glad to be able to help in this way, because to us flour also means helping the community,” says Maximiliane Schneider.

 


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