BLOG

Cost-in-use is king: Why millers should look beyond FOB/CFR prices

14 January 20262 min reading

Millers chasing the cheapest cargo risk paying more once extraction, consistency and milling behaviour are factored into the plant’s economics, Fabien Varagnac, founder of Grains & Flours Insights and a respected milling consultant with nearly two decades of hands-on experience, told delegates at IAOM MEA 2025.

Varagnac’s core message was that wheat should be evaluated on cost-in-use—the cost per tonne of flour actually produced—rather than on the headline FOB/CFR price. “Millers sell flour, not wheat,” he said, arguing that milling yield and operational stability can quickly overturn what looks like a bargain on paper.

To illustrate how quickly economics shift, Varagnac pointed to recent crop examples where flour yield ranged from 82.3% to 78.5%. With wheat priced at $250/tonne, he said the wheat component of one tonne of flour can move from roughly $304 at the higher yield to $319 at the lower yield—about $15/tonne of flour lost purely to yield performance.

In one case study for a full Supramax shipment of around 54,000 tonnes delivered to Durban, Varagnac compared competing origin offers, noting that Romania and Argentina were close on delivered price while U.S. wheat was about $10/tonne more expensive. The point, he said, is that headline savings can disappear when performance is factored in. Once extraction, tempering behaviour and consistency were included, a blended U.S. strategy ended up saving the mill nearly €300,000 over the campaign, despite the higher initial price.

INCONSISTENCY IS A HIDDEN COST

Varagnac also warned that “inconsistency” inside a cargo or blend can quietly erode margins. He quantified how variability can cut yield by 0.8 percentage points (from a theoretical 79.0% to an actual 78.2%)—which at $250/tonne wheat equates to $3.25 per tonne of flour. The operational angle matters, he said, because these losses often do not show up in contract comparisons, yet they accumulate in day-to-day milling results and customer outcomes. 

He summed up his message in three practical points:

  •   Don’t buy on price alone. Contract prices are a starting point; yield, moisture, screenings, tempering behaviour and flour quality determine the real cost in the mill.
  •  Consistency pays. More stable wheat supports more stable extraction and flour quality, reducing downgrades and customer complaints.
  •   Cost-in-use is king. Wheat’s true value is defined by milling performance, quality stability and market satisfaction, not just the figure on the contract.
Articles in News Category
11 October 20183 min reading

Biggest wheat importer may turn to hedging after price spike

Egypt, the world’s biggest wheat importer, is considering price hedging to cope with a sudden spike...

08 January 20143 min reading

Honeywell Flour Mills decides to expand

As one of the leading flour mills of Nigeria; Honeywell Flour Mills Plc decided to expand in order ...

18 February 20203 min reading

World food prices rises for fourth consecutive month in January

FAO Food Price Index increased for the fourth consecutive month, with prices of most commonly-trade...