The combined company
will be a global market leader focused on the Agri/Food and fast-moving
consumer goods (FMCG) end-markets, offering a set of proprietary data including
Mintec, the leading global provider of price data, analytics, and forecasts for agri-food, announced the acquisition of AgriBriefing, which includes the brands Urner Barry, Strategie Grains, FeedInfo and Tropical Research Services. Building on previous acquisitions by Mintec – Kairos Commodities and CommoPrices – this establishes the combined company as the largest agri-food-focused PRA and global information provider with a unique portfolio of feed-to-food commodity prices, forecasts, cost modeling tools and fundamental market data, serving over 5,000 customers in 50 countries.
“We are delighted that AgriBriefing has joined Mintec on this exciting journey. All of our combined customers can now further optimise their business strategy with access to even more robust and reliable price data and analytics for the key commodities they buy, sell, and consume,” said Spencer Wicks, CEO of Mintec. “By combining the extensive range of unique data and market intelligence available, we will be offering access to the most comprehensive solution and resource for businesses to navigate the global pressures impacting their costs and overall profitability.”
Headquartered in London, with offices in the U.S. and France, AgriBriefing comprises multiple global brands with a combined heritage of over 200 years specialising in agri-food supply chains through its products and proprietary data. Market leaders like Urner Barry, the original agri-food PRA founded in 1857 and the leading provider of North American protein price benchmarks across 4,100 proprietary prices, enable the protein industry to conduct business more effectively.
“By joining forces with Mintec, our customers can now benefit from the world's largest commodity price database, IOSCO-compliant proprietary prices and features that include cost modelling, commodity and weather analysis, and extensive price forecasts,” said Rory Brown, CEO of AgriBriefing. “This partnership is a fantastic combination of commodity intelligence companies that ensures our customers can stay on top of commodity price challenges and opportunities related to cost. It's a natural home for us.”
Through its diverse brands, the combined group will have a strengthened financial profile, product offering and customer base:
• The largest portfolio of agri-food commodity data assets spanning 650 commodities across 21,000 time series, including benchmarks globally.
• A growing footprint in North America, Europe, and Asia, with the U.S. its largest and fastest growing market.
• An increased capacity to deliver market insight, price intelligence and analytics across supply chains for procurement, risk management and financial services.