Glencore Agriculture, one of the world’s leading agricultural businesses, announced it has officially re-branded to Viterra. Effective from November 30, the company will begin implementing the Viterra brand in the countries in which it operates. “Today is a historic day for our business, as we adopt the Viterra name and brand globally,” said David Mattiske, CEO of Viterra. “The name Viterra, which means vitality from the earth, unites our business under one brand with a shared purpose, further strengthens our identity and strongly positions us for future growth.”

Viterra operates in 37 countries, with a fully integrated agriculture network connecting producers and consumers to supply sustainable, traceable and quality-controlled agricultural products.

“Our talented people along with our asset network allows us to offer a wide range of services and products, enabling us to create successful, long-lasting relationships with our origination and end use customers,” added Mattiske. “Together, we look forward to further growth and investment in our network and continuing to connect the agriculture industry.”

Due to timing issues and business activities, Australia, Brazil, Egypt, Kazakhstan, New Zealand, Romania, Russia and Ukraine are scheduled to rebrand in May 2021. Aside from the name change and refreshed brand, it is business as usual across the company.