BLOG

General Mills to sell its European dough businesses to Cérélia

26 November 20211 min reading

General Mills announced that it has agreed to sell its European dough businesses to Cérélia, a global leader in ready-to-bake dough solutions.

The proposed transactions would include General Mills branded and private label dough businesses in Germany, the UK, and Ireland, including the Knack & Back and Jus-Rol brands. Each of the transactions is expected to close by the end of fiscal 2022, with the German transaction subject to appropriate labor consultations, regulatory approvals, and other customary closing conditions.


These divestitures represent another step in the General Mills Accelerate strategy, which is centered on clear priorities on where to play – across geographies as well as platforms and brands – to drive long-term, superior shareholder returns. Internationally, the strategy includes efforts to reshape the company’s portfolio for sustainable, profitable growth by increasing its focus on advantaged global platforms, which include Mexican food, super-premium ice cream and snack bars.


Articles in News Category
11 October 20182 min reading

Argentina announces new taxes on grain export Argentina announces new taxes on grain export

Argentine President Mauricio Macri announced new taxes on exports in the world’s third-biggest so...

08 September 20233 min reading

Egypt's food security bolstered by $500 million wheat pact

05 July 20181 min reading

Blast at grain silo in eastern France leaves four people injured

An explosion at a grain silo rocked the eastern French city of Strasbourg on June 6th injuring four...