Being one of the top three companies in flour production of Turkey and among the top 100 exporters of Turkey, Erisler Gida entered to the Turkish noodle market with NUDO brand. Entering into the market assertively, the company aims to quadruple the 25 million-piece Turkish noodle market in 1 year. Exporting 240 thousand tons of flour to nearly 50 countries of the world in 2013, constituting an important added value for the country economy with the export figures over 100 million dollars; Erisler Gida started noodle production with NUDO brand as a result of the 3,5-year R&D studies. 64-YEAR FOOD INDUSTRY EXPERIENCE HAS BEEN TRANSFERRED TO NUDO Erisler Gida Retail Group General Manager Abdullah Eris said the following in the launch meeting of NUDO: “Food production has become a matter of conscience in the 21st century. As Erisler Gida operating in the food industry for 64 years, we feel comfortable as we produce NUDO without using any additive harmful to health. MSG (Monosodium glutamate) that has been the subject of much debate in the eyes of consumers for years is not added into NUDO. NUDO does not include food colorant, artificial preservatives, sweeteners and artificial flavors. Thus, we are happy that we bring together noodle that is consumed fondly by the employees, young people, kids and everyone from 7 to 70 with the consumers after giving it a natural and healthy form.” 150 MILLION-DOLLAR EXPORT IS AIMED Stating he believes that they will be the generic brand as the first Turkish company entered to this market, Abdullah Eris emphasized that NUDO will be the leader brand of Erisler Gida in the retail industry. Indicating that as Erisler Gida they exported 240 thousand tons of flour to nearly 50 countries of the world in 2013 and constituted an important added value for the country economy with the export figures over 100 million dollars, Abdullah Eris pointed out that they will transfer this experience to NUDO.