Begüm OKUTAN, Erkaya Laboratory Instruments & Flour Improvers Ltd. Co.: “As Erkaya, we export 80 percent of our production and create considerable added value for our country. We have a significant number of references in five continentals, many countries. Always being in pursuit of the new, our company is the first company producing touch-screen falling number device.”
Carrying out production and marketing activities of quality control devices for flour-bread additives and flour-feed industry, Erkaya Laboratory Instruments & Flour Improvers Ltd. Co. was established in Ankara in 2000. Also providing sectoral consultancy service, the company creates considerable added value by exporting 80 percent of its production.
Stating that they sell their products through their dealers in many countries such as Russia, Serbia, Hungary, Pakistan, Tunisia, Egypt, Iran in addition to direct sales to abroad, Begüm OKUTAN, Export, Sales & Marketing Specialist of the company stressed that the latest innovation they have developed is touch-screen “Gluten Washing Device”. We talked about establishing story of the company, R&D activities and targets with OKUTAN stating that they plan to continue such design activities in the future periods.
Dear OKUTAN, Erkaya Laboratory Instruments & Flour Improvers Ltd. Co., is one of the companies specialized in additives, laboratory and quality-control devices. Can you give us some information about your company and how did you come to these days?
Our company was established in Ankara in 2000. Our main activity fields are flour-bread additives and production and marketing of quality control devices for flour-feed industry. In the early years of our establishment, we were more active in domestic market; however we have focused our attention to the foreign market for the last 7-8 years. We provide services for our customers with production, quality assurance, sales, after-sale technical service departments and our expert staff. In addition, our company provides sectoral consultancy services related to its activity field. Promise of our country to its customers are provide customer-oriented sales policy, quality product, quick service and consistent support without ignoring ethical values.
Can you give us some information about products, devices and services that you provide for the milling industry?
Erkaya Laboratory Instruments & Flour Improvers Ltd. Co. produces all main analysis devices and flour additives that mills need for. The devices that we produce are laboratory mills (roller and hammer types), hectoliter tester, gluten washing set, touch-screen falling number devices, protein testers, sedimentation device, sieve shaking device, furnace and automatic sampling probe. As Erkaya, we export 80 percent of our production and create considerable added value for our country. We have a significant number of references in five continentals, many countries. Always being in pursuit of the new, our company is the first company producing touch-screen falling number device.
What is the position of your company in Turkey and world? What are your future targets in your operating market? What do you do for this target?
Our company has many valuable references both nationally and internationally. Our aim is to bring our existing brand to a better level in all over the world, develop our markets and create new markets. In order to achieve this, we are trying to increase our sales through our sales personnel and dealers and will continue to do so.
What do you think what the reasons of customers for preferring products, devices and technologies of Erkaya? What separates your company from your competitors?
I think main reasons of our customers for preferring our products are quick installations we provide as after-sale activity and technical support in necessary conditions as well as our high quality products. With professional technical team, we provide services and supports throughout the world.
Can you give us some information about your foreign organization? Which countries do you have offices or agencies in? How do you conduct your foreign sales and service activities?
We sell our products through our dealers in many countries such as Russia, Serbia, Hungary, Pakistan, Tunisia, Egypt, Iran in addition to direct sales to the abroad. We also carry out our service activities through our own technical team at international level.
Can you give us some information about R&D activities of your company and budget reserved for such activities? Which subjects do you focus in terms of R&D activities?
As Erkaya, we reserve and spend a good part of our endorsement for R&D activities. For now, we mainly focus on producing dough test devices and offering a more comfortable use by developing our existing devices.
Do you have new devices or products that you have developed recently? If any, can you give us some information about these solutions and advantages of them to the industry? Which new technologies will you offer to the customers in the future period?
In consideration of experiences you gained from the market, can you evaluate approach of mills towards quality control laboratory? Do you think millers give enough importance in quality control and laboratory subjects?
As is known, flour industry has showed a substantial development in Turkey. Despite of lack of local and quality wheat, Turkey is generally one of the top three countries which export flour to the world. What lies behind of this is inspection of all production processes through quality control units. Our millers can produce flour in desired features with supplement of imported wheat and flour additives in consideration of laboratory analysis values.
In your opinion, what laboratory and quality control do bring companies in? Why should companies give importance in investments for such fields?
In milling, quality control sections have an important place in terms of purchasing raw materials, storing products, production processes and controlling the compliance of final product with desired specifications. Necessary quality parameters are measured and evaluated through laboratories consisting of devices analyzing these parameters.
Would you like to add something?
We also would like to thank Parantez Group which publishes Miller Magazine that the industry always follows especially for their success at IDMA Exhibition organization. As a company which participates in all sectoral fairs in every country of the world, I would like to say that IDMA Exhibition which is very suitable for export targets of our company with its visitor profile consisting of number of quality visitors and foreign visitors has also been one of the fairs in which we gained the opportunity to make our biggest sales.