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“Wheat is major staple food in Pakistan”

18 May 20173 min reading

Shadid Farooq, Haris Puri International Eximp: “We rolled back the flour project based on strategic decision of organization. The flour project was a pilot project and it provided consumers with full nutritious value of whole wheat and by this means we have matched their preference and habits of eating to this project.”

SHADID FAROOQ

Haris Puri International Eximp is one of the leading flour mills of Pakistan. As Miller Magazine we have come together with Shadid Farooq, the Founder and CEO of the Company, and we talked about the production capacity of the company, technology that they use and the projects they are working on.

Saying that wheat is the staple food of Pakistan, Shadid Farooq also stated that the consumers have become conscious about consuming and they prefer packed and branded flour types. We take the details from Shadid Farooq…

Dear Shahid Farooq, your company Haris Puri International is one of the leading flour mills of Pakistan. Firstly, could you give us some information about your company?

Haris Puri International Eximp which was founded in 2003 does extensive market research and consumer testing for development of our flour brand as well as export and import activities for cotton, yarn and rice products.

Could you give us some information about your facility, production capacity and technologies you use?

We outsourced our production and took advantage of Bühler’s technology as per guidance of our technical experts, and at the same time we use local machinery. Our production capacity is 7 tons per hour.

Are there any other fields you give service besides flour production?

I can say that the products we are working on are raw cotton, yarn and rice as well. We are operating on these areas.

Are you working only for the Pakistan market in the flour milling industry? Are there any export activities?

No, we are not working only for Pakistan market. We are also exporting to India and China also.

Could you give us some information about the consumption habits of Pakistan?

Wheat is major staple food of Pakistan. People use it majorly for manufacturing the products such as chapatti, Roti and Phulka. At the same time, flour is also used in confectionery production.

Is there any project that you are working on ss Haris Puri International Eximp, or are you planning any future activity?

We rolled back the flour project based on strategic decision of organization. The flour project was a pilot project and it provided consumers with full nutritious value of whole wheat and by this means we have matched their preference and habits of eating to this project.

What do you think about the future development of your country especially in terms of flour industry?

Pakistan is aiming to produce branded flour with better quality and cost.

What would you like to add?

I would like to remind that people are now more hygiene conscious and will prefer branded flour instead of loose and bulk purchases.

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